VIII A. Rhetoric / Myth / Persuasion
Autrey, K. "Toward a Visual/Verbal Rhetoric." Journal of Visual/Verbal Languaging. 4:1 (1984): 5-8.
Barthes, Roland. "The Rhetoric of the Image." In S. Heath (Ed.) Image-Music-Text, (London: Fontana, 1977).
Bouse, Derek. "The visual Rhetoric of Wilderness: Contemporary Environmentalism and the Depiction of Nature." Investigating Visual Literacy. (Blacksburg, VA: The International Visual Literacy Association, Inc., 1990).
Doughty, Dick. "Constructing Palestinians: Visual Rhetoric and Work Organization in a News Magazine Documentary," Visual Sociology, 8 (2): 4-20.
Flory, Joyce. "Visual Literacy: A Vital Skill in the Process of Rhetorical Criticism" Southern Speech Communication Association, Atlanta GA, April 1978.
Glassman, Carl and Keith Kenney. "Myths & Presidential Campaign Photographs." Visual Communication Quarterly. 1 (Fall, 1994): 4-7.
Lule, Jack. "The Myth of My Widow: A Dramatistic Analysis of News Portrayals of a Terrorist Victim," Political Communication and Persuasion, 5, (1988):101-120.
Margolin, V. "The Visual Rhetoric of Propaganda." Information Design Journal. 1 (1979): 107-122.
McGee, Michael Calvin. "The 'Ideograph': A Link Between Rhetoric and Ideology." In Carl R. Burchardt (Ed.) Readings in Rhetorical Criticism. (State College, PA: Strata, 1995): 442-456.
Miller, Christine. "'A Kiss is Just a Kiss:' The Visual Rhetoric of Kissing." Visual Communication 8, Feather River CA, 1994.
Olson, Lester. "Portraits in Praise of a People: A Rhetorical Analysis of Norman Rockwell's Icons in Franklin D. Roosevelt's 'Four Freedoms' Campaign." Quarterly Journal of Speech, 69, 1983: 15-24
Scott, Linda. "Toward Visual Rhetoric," American Academy of Advertising Conference," Orlando FL, 1990.
Timberg, Bernard. "The Rhetoric of the Camera in Television Soap Opera." In Horace Newcomb. Television: The Critical View. 4th ed. (New York: Oxford University Press, 1987)
Williams, Mary Rose and Enrique D. Rigsby. "The Non-Discursive Rhetoric of Television: Spinning the Wheel with Pat and Vanna." In Leah R. Vande Berg and Lawrence A. Wenner. (Eds.) Television Criticism. (New York: Longman, 1991).
Durden, Joan Smyly. "Incongruous Imagery in Art and Advertising." In Darrel G. Beauchamp, Roberts A. Braden, Judy Clark Baca (Eds.) Investigating Visual Literacy. IVLA conference proceedings, 1990.
Hanson, LuEtt. "Affective Response to Learning via 'Visual Metaphor." In Darrel G. Beauchamp, Roberts A. Braden, Judy Clark Baca (Eds.) Visual Literacy in the Digital Age. IVLA Conference Proceedings, 1994.
Hatcher, Evelyn. Visual Metaphors: A Methodological Study in Visual Communication. Albuquerque: University of New Mexico Press, 1988.
Kaplan, Stuart Jay. "An Empirical Investigation of Tension in Visual Metaphors," Sixth Annual Visual Communication Conference, Flagstaff, AZ, 1992.
Kaplan, Stuart Jay. "A Conceptual Analysis of Form and Content in Visual Metaphors," Fifth Annual Visual Communication Conference, Breckenridge CO, 1991.
Kaplan, Stuart Jay. "Visual Metaphors in the Representation of Communication Technology." Critical Studies in Mass Communication, 7 (1), 1990: 37-47.
Kennedy, J. A. "Metaphor in Pictures." Perception 11 (1982): 589-605.
Turbayne, Colin. The Myth of Metaphor. New Haven CT: Yale University Press, 1970;
Whittock, Trevor. Metaphor and Film. New York: Cambridge University Press, 1990.
VIII B. Kinesics / Body Language / Signing
Bellugi, U. and E. S. Klima. "From Gesture to Sign: Deixis in a Visual-Gestural Language." Journal of Visual/Verbal Languaging. 3:2 (1983): 45-54.
Kendon. A. "Gesture." Journal of Visual/Verbal Languaging. 3:1 (1983): 21-36.
Ratner, N. E. and R. B. Wilbur. "Another Look at Memory Strategies in Deaf Signers." Journal of Visual/Verbal Languaging 4:2 (1984): 55-64.
Campbell, R. and R. Freed. "'We Know It When We See It:' Postmodernism and Television." Television Quarterly. 26 (1993): 75-87.
Hlynka, Denis. ""Reflections on 'Comments on Hlynka's Much Ado About Educational Technology: A Response to Moore and Garrison: An Existential, Postmodern and Postliterate Visual Parable." Journal of Visual Literacy. 12: 1 (Spring, 1992): 73-80.
Hlynka, Denis. "Much Ado About Educational Technology: A Response to Moore and Garrison." Journal of Visual Literacy. 9:1 (1989): 47-57.
McKinzie, Bruce W. "Modernism, Postmodernism, and the Music Video Audience." Association for Education in Journalism and Mass Comunication Conference, Washington D.C., 1989.
Ma, Yan. "A Reader-Response Analysis of A Book From the Sky: A Postmodern Educational Enterprise." In Darrell G. Beauchamp, Roberts A. Braden, Robert E. Griffin. (Eds.) Imagery and Visual Literacy. Annual Conference Proceedings, 1995.
Sayre, Shay and Sandra Moriarty. "Technology and Art: A Postmodern Reading of Orwell as Advertising." In Roberts Braden, Judy Clark Baca, Darrell Beauchamp (Eds.) Art , Science and Visual Literacy. (Blacksburg, VA: The International Visual Literacy Association, Inc., 1993).
Scott, Linda. "Playing with Pictures: Postmodernism, Poststructuralism, and Advertising Visuals. " In John F. Sherry, Jr. and Brian Sternthal (Eds.). Advances in Consumer Behavior: Diversity in Consumer Behavior. Vol. 19 (1992): 596-612.
Yeaman, Andrew R. J. Deconstruction and Visuals: Is This a Telephone? In Moore, David and Francis Dwyer, eds. Visual Literacy: A Spectrum of Visual Learning. (Englewood Cliffs NJ: Educational Technology Publications, 1994): 311-336
VIII D. Symbols / Symbolization
Browne, Ray B., Marshall W. Fishwick, and Kevin O. Browne. (Eds.) Dominant Symbols in Popular Culture. (Bowling Green, OH: Bowling State University Popular Press, 1990)
Dreyfuss, H. Symbol Sourcebook. (New York: McGraw-Hill, 1972).
Gardner, Howard. "From Mode to Symbol." British Journal of Aesthetics. 10 (1979): 359-375.
Gardner, Howard, Vernon Howard and David Perkins. "Symbol Systems: A Philosophical, Psychological, and Educational Investigation." In David Olson (Ed.) Media and Symbols: The Forms of Expression, Communication and Education. (Chicago: University of Chicago Press, 1974): 27-55.
Griffin, Robert E., Rune Pettersson, Ladislaus Semali, Yasuo Takakuwa. "Using Symbols in International Business Presentations: How Well Are They Understood?" In Darrell G. Beauchamp, Roberts A. Braden, Robert E. Griffin. (Eds.) Imagery and Visual Literacy. (Blacksburg, VA: The International Visual Literacy Association, Inc., 1995)
Griffin, Robert E. "Using Symbols in Business Presentations: How Well are They Understood?" In D. G. Beauchamp, R.A. Braden, and J.D. Baca (Eds.) Visual Literacy in the Digital Age. (Blacksburg, VA: The International Visual Literacy Association, Inc., 1994).
Griffin, Robert E. and W. J. Gibbs. "International Icon Symbols: How Well are These Symbols Understood?" In R. A. Braden, J.C. Baca, and D. G. Beauchamp (Eds.) Art, Science and Visual Literacy. (Blacksburg, VA: The International Visual Literacy Association, Inc., 1993).
Gross, Larry. "Modes of Communication and the Acquisition of Symbolic Competence." In George Gerbner, Larry Gross, and William Melody (Eds.) Communications Technology and Social Policy. (New York: Wiley, 1973): 189-203.
Hochberg, Julian and V. Brooks. "Graphic Symbols: Things or Holes?" American Journal of Psychology. 76 (1963): 326-329.
Hortin, John A. "Symbol Systems and Mental Skills Research: Their Emphasis and Future." Media Adult Learning. 2:2 (1980): 3-6.
Jung, Carl B. Man and His Symbols. (New York: Dell, 1964).
Mackett-Stout, J. and R. Dewar. "Evaluation of Symbolic Public Information Signs." Human Factors. 23 (1981): 139-151.
Olson, D. (Ed.) Media and Symbols. (Chicago: University of Chicago Press, 1974).
Pettersson, Rune. "Symbols--Studies of Color, Shape and Design." In Roberts A. Braden, Darrell G. Beauchamp, and Judy Clark Baca, (Eds.) Perceptions of Visual Literacy. (Blacksburg, VA: The International Visual Literacy Association, Inc., 1990).
Seels, Barbara and Barbara Fredette. "A Dialogue About Mythological Symbols from the Campfire to the Digital Age." In Darrell G. Beauchamp, Roberts A. Braden, Robert E. Griffin. (Eds.) Imagery and Visual Literacy. (Blacksburg, VA: The International Visual Literacy Association, Inc., 1995).
Sewell, Edward H. Jr. "Visual Symbols." In David Moore and Francis Dwyer, (Eds.) Visual Literacy: A Spectrum of Visual Learning. (Englewood Cliffs, NJ: Educational Technology Publications, 1994): 135-144.
Whitehead, Alfred North. Symbolism: Its Meaning and Effect. (New York: G.P. Putnam's Sons, 1959)
Alter, Jean. "Cleaning Up Signs in Theatre and Elsewhere." In John Deely and Terry Prewitt (Eds.) Semiotics 1991. (Lanham, NY: University Press of America, 1993).
Ashwin, Clive. "Drawing, Design and Semiotics." In Victor Margolin (Ed.) Design Discourse: History, Theory Criticism, (Chicago: University of Chicago Press, 1989): 199-209.
Bal, Mieke and Norman Bryson. "Semiotics and Art History." Art Bulletin. 73 (June 1991): 174-208.
Barthes, Roland. Mythologies. (New York: Wang and Hill, 1987).
Berger, Arthur Asa. "'He's Everything You're Not...': A Semiological Analysis of 'Cheers'." In Gary Burns and Robert J. Thompson (Ed.) Television Studies: Textural Analysis. (NY: Praeger, 1989)
Bertin, J. Semiology of Graphics. (Madison, WI: University of Wisconsin Press, 1983).
Blonsky, Marshall. (Ed.) On Signs. (Baltimore MD: Johns Hopkins University Press, 1985).
Bopry, Jeanette. "Visual Literacy on Education - A Semiotic Perspective." Journal of Visual Literacy. 14:1 (Spring, 1994): 35-50.
Burgelin, O. "Structuralist Analysis and Mass Communication." In Denis McQuail (Ed.) The Sociology of Mass Communications. (Harmondsworth: Penguin, 1972).
Carroll, J. Toward a Structural Psychology of Cinema: Approaches to Semiotics. (The Hague: Mouton, 1980).
Eco, Umberto. "Towards a Semiotic Inquiry into the Television Message." Working Papers in Cultural Studies. 3 (Autumn 1972): 103-121.
Eco, Umberto. "A Photograph." In Umberto Eco. Travels in Hyper Reality. trans William Weaver. (San Diego: Harcourt Brace Jovanovich, 1986): 213-218.
Feld, Steve and Carroll Williams. "Toward a Researchable Film Language." Studies in Visual Communication. 2 (Spring 1975): 25-32.
Gross, Larry. "Life vs. Art: The Interpretation of Visual Narratives." Studies in Visual Communication, 11:4 (Fall, 1985): 2-11.
Hall, Stuart. "Encoding/decoding." In Culture, Media, Language. (London: Hutchinson, 1980): 128-138.
Hasenmueller, C. "Panofsky, Iconography, and Semiotics." Journal of Aesthetics and Art Criticism. 36 (1978): 289-301.
Hiraga, Masako. "Iconic Meanings of Visual Repetition in Poetry." In John Deely and Terry Prewitt (Eds.) Semiotics 1991. (Lanham, NY: University Press of America, 1993).
Hurtig, R. R. "Analytic and Holistic Strategies in the Perception of Sign." Journal of Visual Verbal Languaging. 1:1 (1981): 31-36.
Jones, Bryn. "The End of the Affair: The Windsors and the Front Page." Working Papers in Cultural Studies. 3 (Autumn 1972): 89-101.
Kepes, Gyorgy (Ed.) Sign Image Symbol. (New York: George Braziller, 1980).
de Lauretis, Teresa. Alice Doesn't: Feminism, Semiotics, Cinema. (Bloomington: Indiana University Press, 1982).
Lotman, Jurij. Semiotics of Cinema. (Ann Arbor: University of Michigan Press, 1976).
Lupton, Ellen. "Reading Isotype." In Victor Margolin (Ed.) Design Discourse: History, Theory Criticism, (Chicago: University of Chicago Press, 1989): 145-156.
Metz, Christian. "The Perceived and the Named." Steven Feld and Shari Robertson, trans. Studies in Visual Communication 6:3 (Fall, 1980): 56-68.
Metz, Christian. "Problems of Denotation in the Fiction Film." In Philip Rosen (Ed.), Narrative, Apparatus, Ideology (New York: Columbia University Press, 1982): 35-65
Metz, Christian. The Imaginary Signifier: Psychoanalysis and Cinema. (Bloomington: Indiana University Press, 1982).
Metz, Christian. Film Language: A Semiotics of the Cinema. trans. Michael Taylor. ( New York: Oxford University Press, 1974).
Metz, Christian. Language and Cinema. trans. Donna Umiker-Sebeok. (The Hague: Mouton, 1974).
Mick, David Glen. "Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance." Journal of Consumer Research 13 (September 1986): 196-213.
Moriarty, Sandra. "Visemics: A Proposal for a Marriage Between Semiotics and Visual Communication." Visual Communication 9. Feather River CA, 1994.
Moriarty, Sandra and Shay Sayre. "Visual Semiotics and the Production of Meaning in Advertising. " Visual Communication 6, Flagstaff, July 1992.
Moriarty, Sandra. "Literal Versus Symbolic Images in Visual Communication," Proceedings of the 1985 IVLA Conference, Custer Whiteside, ed.
Nadin, Mihai and Richard D. Zakia. Creating Effective Advertising Using Semiotics. (New York: The Consultant Press, 1994).
Porter, Michael J. "Applying Semiotics to the Study of Selected Prime Time Television Programs." Journal of Broadcasting. 27:1 (Winter 1983): 69-75.
Saint-Martin, Fernande. Semiotics of Visual Language. (Bloomington: Indiana University Press, 1990).
Saint-Martin, Fernande. "From Visible to Visual Language: Artificial Intelligence and Visual Semiology." Semiotica , 77: 1/3 (1989): 303-316.
Saint-Martin, Fernande. "Notes on Semiotics of the Pictorial Basic Plane." Ars Semiotica 4/5 (1982): 305-319.
Seiter, Ellen. "Semiotics and Television." In Robert C. Allen, (Ed.) Channels of Discourse: Television and Contemporary Criticism. (Chapel Hill: University of North Carolina Press, 1987): 17-41.
Shapiro, M. "On Some Problems in the Semiotics of Visual Art: Field and Vehicle in Image-Signs." Semiotica. 1 (1969): 223-242.
Shaw, David. "Getting to the Pulp of It: Sinead O'Connor and the Iconolastic Pulpit." Speech Communication Association Conference, New Orleans, 1994.
Solomon, Jack. The Signs of Our Times. (Los Angles: Jeremy P. Tarcher, 1988).
Swenson, Jill Dianne. "Rodney King, Reginald Denny, and TV News: Cultural Re-construction of Racism." Journal of Communication Inquiry. 12:1 (Spring 1995): 75-88.
Tomaselli, Keyan G. and G. M. Smith. "Sign Wars: The Battlegrounds of Semiotics in Cinema in Anglo-Saxonia." Degrees. 64 (199).
Verba, Stephen M. and Carl Camden. "Barthes' The Fashion System: An Exploration at the Recipient Level." In J. Deeley (Ed.) Cultural Semiotics, (Champagne-Urbana: University Press of America, 1984): 471-489.
Verba, Stephen M. and Carl Camden. "Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S." In Jean Umiker-Sebeok, (Ed). Marketing and Semiotics. (Berlin: Mouton de Gruyter, 1987): 165-186.
Wollen, Peter. Signs and Meaning in the Cinema. (London: Secker and Warburg, 1979).
Woollacott, Janet. "Messages and Meanings." In Michael Gurevitch, T. Bennett, J. Curran and J. Woollacott (Eds.) Culture, Society and the Media. (London: Metheun, 1982): 91-111
Worth, Sol. "The Development of a Semiotic of Film." In Larry Gross (Ed.) Sol Worth: Studying Visual Communication. (Philadelphia: University of Pennsylvania Press, 1981): 185-199.